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Getting the Word Out – Travel Montana and the six tourism regions and 11 Convention and Visitor Bureaus (CVBs) use a variety of methods to promote vacations in Montana.

February 16, 2009 /

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Press releases, consumer ads in national and regional publications and attendance at trade and travel shows are three ways travel entities use to get out the word. Articles by freelance journalists, TV news stories and other media pieces also help plant images of Montana in the minds of potential visitors.

Dollars spent on vacations are expected to decline in the next two years, so competition for travel dollars among Rocky Mountain States will increase. “Bang-for-the-buck” is the catch phrase for any publicity or marketing effort.

by By Jim Schaefer – Executive Director and Publicity Manager for Custer Country, P.O. Box 904, Forsyth, MT 59327 Phone and fax: 406-346-1876 [email protected]

Full Story: http://www.bigskybusiness.com/index.php?option=com_content&view=article&id=181:getting-the-word-out-&catid=29:montanabusiness&Itemid=29