Entrepreneurs: Startup, "Sagebrush Sirens" weathers ups, downs in Red Lodge, Montana

Some of the most impressive business startups have succeeded because of how much homework was done before the doors opened.

It’s also possible to succeed by winging it.

Ryan Sankey and Kim Jacobs worked together at a clothing store in Bozeman before deciding to move to Red Lodge to open a new store. What exactly they would carry in that store, however, wasn’t worked out until after they got there.

"We actually picked Red Lodge as a location before really defining what the store would be," Sankey said. "We took a look around town and then decided on the direction we should go."

Sagebrush Sirens http://www.sagebrushsirens.com

Full Story: http://www.billingsgazette.net/articles/2009/02/01/news/business/20-startup.txt