New firm invests in experience

Noah Krinick, co-founder of the organic beverage company Bombilla & Gourd, got his big break when Whole Foods decided to stock his products. Krinick, who with friends Ariel Nelson and Tom Wollmann started the company in 2006, has advice for other entrepreneurs.

Where should entrepreneurs invest the most time, money and resources?

Experience. Starting a new company, especially your first one, can be very scary. Being a young entrepreneur, money has always been very tight so I am extra sensitive to costly mistakes. Bringing on employees and management with experience has helped us avoid many rookie problems. Although experienced management costs more, I believe it was well worth it.

Full Story: http://www.sltrib.com/business/ci_11240033