Inside Entrepreneurship: Strategies to speed startup income

DURING THE THREE years that I have written this column, prospective entrepreneurs who write to me for advice tend to fall into one of two camps. The first type of entrepreneur is passionate about pursuing a specific idea — an innovative technology, a cool Web site, or a new retail experience. These business builders are entrepreneurs by choice.

The second type of entrepreneur starts up out of economic necessity. They may be recently unemployed, stay-at-home parents or caregivers, retirees who can’t afford to remain retired, or, especially in this state, homeless former farmers. Their business choices favor their short-term need for income replacement rather than fulfilling a creative vision and steadily building a company for long-term financial gain.

By SUSAN SCHRETER
SPECIAL TO THE P-I

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