Tough times offer silver lining for entrepreneurs

Startup companies that see the economic crisis as a scary time with capital in short supply may be missing the larger opportunities that arise when consumers, lenders and venture capitalists cut back. So says Theresa Lina Stevens (pictured), who heads marketing for the Stanford Technology Ventures Program at Stanford University and who works to promote entrepreneurialism in good times and bad.

"This can be a great time to start a business," says Stevens, who noted that many of the most prominent Web 2.0 companies of today were born out of the dust of the Web 1.0 collapse. "When everything else is down, that is the time to start. The pressure is off and you can still find early adopters and you have more room for a learning curve."

Andrea Orr

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