Be proactive to protect your online reputation

Diane Danielson works hard at building her professional reputation online, and often advises other people how to do the same. So she was more than a little surprised when she was attacked personally after writing a slice-of-life column for her local newspaper.

The anonymous online poster sniped that Danielson, founder of Downtown Women’s Club, was ”self-absorbed” and the column should ”be stopped immediately.”

”It was an attack on me personally, not on anything I had done professionally,” Danielson says. ”The newspaper offered to remove it, but I believe in free speech, so I told them to leave it up.”

Danielson’s next column was on the damage anonymous posters could do to someone online. That led to another surprise for Danielson.

Full Story: http://www.sltrib.com/business/ci_10456255