8 Startup Insights Inspired By The Mega Mind of Seth Godin

I’ve had a really interesting and crazy week (crazy in a good way). As many regular readers of OnStartups.com know, I’m a huge Seth Godin fan. I’ve read most of Seth’s books over the years and keep up with his blog. He’s even been kind enough to comment on one of my prior OnStartups articles (“Why Your Startup Shouldn’t Hire Seth Godin”). But, until recently, I’ve never had the opportunity to actually hear him speak in person. This past week, I got to hear Seth twice.

Most recently, Seth was a keynote speaker at the recent Inbound Marketing Summit in Kendall Square, Cambridge (MIT central). Not only did I get to hear Seth speak, live and in person, I had the thrill of getting to have lunch with Seth and “just chat about stuff” (like getting some advice about my startup). This has got to be the most thrilling thing that’s happened to me all year. Very exciting. [Interesting trivia: Early in Seth’s career he worked in Kendall Square for Spinnaker Software].

So, here are some of the ideas and insights I gleaned from Seth, that I thought might be useful to other startup fanatics. Although the core insights were inspired by Seth, I put my own lens/spin on it from the perspective of a startup. All the really brilliant stuff is Seth, the mediocre stuff is mine.

Posted by Dharmesh Shah

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