Inside Entrepreneurship: Don't bank on PR to pay the bills
| July 4, 2008 |  View for printing |
Q: For over a year, I have been paying a PR firm a monthly retainer to help get publicity for my health food product. My primary goal was to get on "Oprah." The PR agent has told me to "be patient" and that I had a "compelling story that was perfect for Oprah." Now I'm running low on cash but still need publicity. If I fire the PR firm, then I'll get nothing for all the money I've paid. How can I tell if this firm or any other can really get my product on television?
By SUSAN SCHRETER SPECIAL TO THE P-I
Full Story: http://seattlepi.nwsource.com/busine ... eter04.html
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