Going Virtual: Small companies reap cost savings, employees save time

Julia Hutton’s office is command central for a team of some 20 publicists working for Phoenix-based Orca Communications Unlimited LLC, the firm she founded in 2002, after years of doing in-house public relations work for corporations.

Yet unlike the offices of most of her competitors, Hutton’s operates on a near-virtual basis. Her publicists stretch from Las Vegas to Tampa, each with a laptop computer and working from home. They have clear work parameters; they must be accessible to their clients and to each other during daily business hours and file weekly reports that detail measurable results of their publicity campaigns.

By Deborah L. Cohen

Full Story: http://features.us.reuters.com/entrepreneur/news/01637696-09A6-11DD-ABC8-A7E53A9A.html