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Marketing Your Way Through a Recession

The signs of an imminent recession are all around us. The spillover from the subprime mortgage crisis is weakening both consumer confidence and the consumer spending—much of it on credit—that has been buoying the U.S. economy.

Companies should bear eight factors in mind when making their marketing plans for 2008 and 2009:

Author: John Quelch

Full Story: http://hbswk.hbs.edu/item/5878.html

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