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Masking the cold – Talus Outdoor Technologies of Missoula develops product that helps keep outdoor enthusiasts warm

Like a lot of excellent ideas, John Sullivan Jr.’s grew from need.

His face was freezing. Granted, he could have solved the problem by going inside. But Sullivan is a skier not inclined to the indoors when there’s fresh powder.

Like most cold-weather athletes, Sullivan had tried most of what’s out there for face masks. He was dissatisfied enough to believe the world needed a better mask, something with enough air flow, a way to deal with humidity and, most importantly, comfortable warmth.

That dissatisfaction was the impetus for a new company, Talus Outdoor Technologies http://talusoutdoortech.com/ , headquartered here in Missoula and captained by his son, John Sullivan III.

I.T.I. Inc. http://iti-mt.com

By MICHAEL MOORE of the Missoulian

Full Story: http://missoulian.com/articles/2008/02/19/news/mtregional/news06.txt

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