Sharpening Your Skills: Managing Marketing

Are my stores cannibalizing direct sales? Should I break out individual costs on a price tag? These questions and others are explored in our latest collection of marketing stories from the HBS Working Knowledge

Sharpening Your Skills dives into the HBS Working Knowledge archives to bring together articles on ways to improve your business skills.

Questions to be answered:

* How can marketing better align with corporate strategy?

* Can you place a value on networked customers?

* Are my new stores cannibalizing direct sales?

* Should I break out individual costs on a price tag?

Full Story: http://hbswk.hbs.edu/item/5790.html