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23AndMe Will Decode Your DNA for $1,000. Welcome to the Age of Genomics

November 19, 2007 /

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This winter marks the birth of a new industry: Companies will take a sample of your DNA, scan it, and tell you about your genetic future, as well as your ancestral past. A much-anticipated Silicon Valley startup called 23andMe https://www.23andme.com/ offers a thorough tour of your genealogy, tracing your DNA back through the eons.

Sign up members of your family and you can track generations of inheritance for traits like athletic endurance or bitter-taste blindness. The company will also tell you which diseases and conditions are associated with your genes — from colorectal cancer to lactose intolerance — giving you the ability to take preventive action.

By Thomas Goetz

Full Story: http://www.wired.com/medtech/genetics/magazine/15-12/ff_genomics