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Branding key to business success. Brand Ranch Brand and Marketing Consultancy

November 9, 2007 /

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

As a brand consultant, Michael Blanck has helped multinational corporations and mom-and-pop businesses find ways to stand out in a marketplace that can be crowded, cutthroat and bewildering.

Blanck is president of Brand Ranch Brand and Marketing Consultancy http://www.brandranch.us/ in Manhattan, Mont., and says one of the biggest challenges he faces is overcoming misconceptions about branding.

Branding can mean different things to different people. But here’s how Blanck defines it:

By Tom Howard

Full Story: http://www.billingsbusiness.com/articles/2007/11/08/news/business/10-brandawareness.txt

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