Shirting the issue: Lessons from a college entrepreneur

Unless you’ve been living in a television-free cave the past 10 years or so, you’ve heard of Under Armour, the sports apparel company that markets its high-performance gear through its often-raw “Protect this house!” commercials. What you don’t know about Under Armour is that it was launched by a guy who was then a student athlete at the University of Maryland in College Park.

Tom Still

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