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Lately we’ve seen a lot of video sharing sites trying to imitate YouTube and plenty of new social networking companies whose founders hope to someday be rich like the guys who started MySpace and Facebook. I wish them luck, but that’s not enough. They need to do something both different yet useful in its own unique way. Being different for its own sake won’t help because there’s a reason why leading companies evolve as they do – the sites also have to serve a real and so far largely unmet need.

By Larry Magid

Full Story: http://www.mercurynews.com/business/ci_7051073?nclick_check=1