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Guide to Business Incubator Marketing

June 19, 2007 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

The National Business Incubation Association (NBIA) has produced a new guide on marketing incubators. A Practical Guide to Business Incubator Marketing is an easy-to-read guide that offers real-world tips and advice from more than 50 incubation professionals.

The guide emphasizes a cost-effective approach. Separate chapters examine market research, market planning and specific marketing techniques. A CD-ROM features more than 40 samples of actual incubator marketing pieces. The guides cost $42 for NBIA members and $59 for nonmembers. For more information and ordering, visit http://www.nbia.org/store.

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