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Backcountry.com scores big. Outdoor retailer bought by Liberty Media
May 8, 2007 /
Jim Holland was a retired Olympic ski jumper and John Bresee a self-described ski bum when they teamed in 1996 to create Backcountry.com, an online retailer of high-end outdoor gear.
Eleven years, 300 employees and a string of impressive financial performances later, the pair have hit it big. Their company has been acquired by Denver-based Liberty Media Corp. – once a major player in the Salt Lake Valley’s cable television picture – and they kept the existing management team intact.
By Mike Gorrell
The Salt Lake Tribune
Full Story: http://www.sltrib.com/business/ci_5842520
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