Elk River Systems Expands Management Team. Company Plans for Growth in Variable Data Technology and Online Ticket Printing

April 30, 2007

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Elk River Systems, the leader in variable data technology and online ticket printing, today announced a new executive management team consisting of Founder and Chief Technology Officer Mike Yinger; Vice President of Technology Evan Schnabel, a software development and technology expert; and Lance Trebesch, a successful high-technology business entrepreneur who has joined as Chief Executive Officer and President.

With the executive team in place, Elk River Systems, the parent company for TicketPrinting.com and PerforatedPaper.com, intends to capitalize on the fast-growing, Web2.0 “do-it-yourself” ticket design and printing market with superior variable data technology and customer-friendly Web services for small and medium-sized businesses.

In its 10-year history, Elk River Systems has helped businesses design and print millions of customized tickets through TicketPrinting.com and PerforatedPaper.com. Businesses, entertainment venues, concert promoters, music bands, schools, non-profit organizations, state fairs, and even presidential campaigns have benefited from Elk River’s online technology. The company has perfected the user experience, making ticket design and printing as easy as ordering a book online.

"Lance Trebesch has a strong Silicon Valley track record of rapidly scaling profitable business units, bringing new technology solutions and services to market, and transforming companies’ competitive positions. He brings that experience and skill to our company to help us grow in several directions,” noted Yinger. "Evan complements the team and brings unmatched innovation from the technology sector to our Web-development opportunities. Lance’s ability to successfully bring new products and online services to market, along with Evan’s talent to lead teams and develop new software systems, will serve TicketPrinting.com well.”

“The Elk River Systems and TicketPrinting.com synthesis of Web2.0 technology and variable data technologies to empower its customers will enable several business models,” said Trebesch. “With people becoming more comfortable using online Web services and software to produce professional-quality tickets easily via the Web, the size of the potential market is significant. In addition, utilizing variable data technology, Elk River has an opportunity to increase the consumers’ event-management services so that each individualized ticket becomes a powerful marketing tool for their organization, which may include opportunities for data collection, promotions, incentives, and personalized URLs (PURLs), all of which can expand ticketing into emotional branding.”

About Lance Trebesch

Lance Trebesch is a senior technology executive with more than 18 years of experience in bringing new technology solutions and services to market, opening new commercial and public sector markets, and strategically transforming companies’ competitive positions and values. Prior to Elk River Systems, Trebesch founded and directed Savi Technology’s Security Business Unit, now a joint venture between Lockheed Martin and Hutchison Whampoa. Before Savi, Trebesch was vice president and general manager of Viant Corporation (a Kleiner Perkins investment) where he and his team developed the first Internet VOD business for major studios, including Sony Pictures, Paramount, Universal, and Warner Bros. Previous to Viant, at Dimension X, Trebesch strategically positioned the company for acquisition by closing more than 15 agreements with Microsoft and Sun Microsystems. In May 1997, Microsoft purchased Dimension X.

About Evan Schnabel

Evan Schnabel lends his 12 years of expertise in building and developing software systems and technology teams as Elk River Systems’ vice president of technology. Before joining the team, Evan was vice president of technology at Pro Elite Inc. where he built and led a team in launching ProElite.com in 30 days, growing its online community to 20,000 registered users 60 days after its launch. Prior to Pro Elite, Evan served as senior director of systems architecture at Movielink Inc. where he took a conceptual idea and launched it into a top broadband video e-commerce site. Evan’s experience also includes work at Viant Corp. where he worked on projects for Compaq, Tandy, G-Tech, and Sony Pictures Digital Entertainment; and Digital Evolution Inc. where he implemented technologies for Microsoft, Disney, Lexus, PBS, Rand Corp., and Deloitte & Touche. In addition to Evan’s professional experience, he also teaches Web site design and development at universities.

About Mike Yinger

In 1979, Mike Yinger, an early practitioner of object-oriented programming, began his career at Tektronix and then went on to work in the aerospace industry. While working at Northrop’s Advanced Systems Division, he played a key role on the team that developed lofting software used for aero and radar design optimization for the Stealth Bomber (B2). After many successful consulting engagements, Yinger went to work for Digitalk, Inc., the developers of the Smalltalk programming language. In 1994, Yinger joined IBM Global Services as a senior architect on large systems in the areas of insurance, process and petroleum. After a successful European assignment as an IBM segment executive, he started Elk River Systems.

About Elk River Systems

Elk River Systems combines variable data technology, Web2.0 tools, and e-commerce to create vertical market solutions for its customers. Elk River Systems’ TicketPrinting.com division is the most trusted e-commerce source for ticket solutions targeting small-to-medium size companies, venues, and organizations. The PerforatedPaper.com division provides specialized paper solutions to the manufacturing and publishing sectors. Due to its world-class automation technology, Elk River can process millions of high-quality tickets quickly and efficiently. Additional information is available at http://www.elkriversystems.com.
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