Elk River Systems Expands Management Team. Company Plans for Growth in Variable Data Technology and Online Ticket Printing

Elk River Systems, the leader in
variable data technology and online ticket printing, today announced a new
executive management team consisting of Founder and Chief Technology
Officer Mike Yinger; Vice President of Technology Evan Schnabel, a
software development and technology expert; and Lance Trebesch, a
successful high-technology business entrepreneur who has joined as Chief
Executive Officer and President.

With the executive team in place, Elk
River Systems, the parent company for TicketPrinting.com and
PerforatedPaper.com, intends to capitalize on the fast-growing, Web2.0
“do-it-yourself” ticket design and printing market with superior variable
data technology and customer-friendly Web services for small and
medium-sized businesses.

In its 10-year history, Elk River Systems has helped businesses design and
print millions of customized tickets through TicketPrinting.com and
PerforatedPaper.com. Businesses, entertainment venues, concert promoters,
music bands, schools, non-profit organizations, state fairs, and even
presidential campaigns have benefited from Elk River’s online technology.
The company has perfected the user experience, making ticket design and
printing as easy as ordering a book online.

"Lance Trebesch has a strong Silicon Valley track record of rapidly
scaling profitable business units, bringing new technology solutions and
services to market, and transforming companies’ competitive positions. He
brings that experience and skill to our company to help us grow in several
directions,” noted Yinger. "Evan complements the team and brings unmatched
innovation from the technology sector to our Web-development
opportunities. Lance’s ability to successfully bring new products and
online services to market, along with Evan’s talent to lead teams and
develop new software systems, will serve TicketPrinting.com well.”

“The Elk River Systems and TicketPrinting.com synthesis of Web2.0
technology and variable data technologies to empower its customers will
enable several business models,” said Trebesch. “With people becoming more
comfortable using online Web services and software to produce
professional-quality tickets easily via the Web, the size of the potential
market is significant. In addition, utilizing variable data technology,
Elk River has an opportunity to increase the consumers’ event-management
services so that each individualized ticket becomes a powerful marketing
tool for their organization, which may include opportunities for data
collection, promotions, incentives, and personalized URLs (PURLs), all of
which can expand ticketing into emotional branding.”

About Lance Trebesch

Lance Trebesch is a senior technology executive with more than 18 years of
experience in bringing new technology solutions and services to market,
opening new commercial and public sector markets, and strategically
transforming companies’ competitive positions and values. Prior to Elk
River Systems, Trebesch founded and directed Savi Technology’s Security
Business Unit, now a joint venture between Lockheed Martin and Hutchison
Whampoa. Before Savi, Trebesch was vice president and general manager of
Viant Corporation (a Kleiner Perkins investment) where he and his team
developed the first Internet VOD business for major studios, including
Sony Pictures, Paramount, Universal, and Warner Bros. Previous to Viant,
at Dimension X, Trebesch strategically positioned the company for
acquisition by closing more than 15 agreements with Microsoft and Sun
Microsystems. In May 1997, Microsoft purchased Dimension X.

About Evan Schnabel

Evan Schnabel lends his 12 years of expertise in building and developing
software systems and technology teams as Elk River Systems’ vice president
of technology. Before joining the team, Evan was vice president of
technology at Pro Elite Inc. where he built and led a team in launching
ProElite.com in 30 days, growing its online community to 20,000 registered
users 60 days after its launch. Prior to Pro Elite, Evan served as senior
director of systems architecture at Movielink Inc. where he took a
conceptual idea and launched it into a top broadband video e-commerce
site. Evan’s experience also includes work at Viant Corp. where he worked
on projects for Compaq, Tandy, G-Tech, and Sony Pictures Digital
Entertainment; and Digital Evolution Inc. where he implemented
technologies for Microsoft, Disney, Lexus, PBS, Rand Corp., and Deloitte &
Touche. In addition to Evan’s professional experience, he also teaches Web
site design and development at universities.

About Mike Yinger

In 1979, Mike Yinger, an early practitioner of object-oriented
programming, began his career at Tektronix and then went on to work in the
aerospace industry. While working at Northrop’s Advanced Systems Division,
he played a key role on the team that developed lofting software used for
aero and radar design optimization for the Stealth Bomber (B2). After many
successful consulting engagements, Yinger went to work for Digitalk, Inc.,
the developers of the Smalltalk programming language. In 1994, Yinger
joined IBM Global Services as a senior architect on large systems in the
areas of insurance, process and petroleum. After a successful European
assignment as an IBM segment executive, he started Elk River Systems.

About Elk River Systems

Elk River Systems combines variable data technology, Web2.0 tools, and
e-commerce to create vertical market solutions for its customers. Elk
River Systems’ TicketPrinting.com division is the most trusted e-commerce
source for ticket solutions targeting small-to-medium size companies,
venues, and organizations. The PerforatedPaper.com division provides
specialized paper solutions to the manufacturing and publishing sectors.
Due to its world-class automation technology, Elk River can process
millions of high-quality tickets quickly and efficiently. Additional
information is available at http://www.elkriversystems.com.