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Innovation must be a process, not a result
April 8, 2007 /
Even the most impressive breakthrough eventually becomes mundane, with all producers offering more or less identical versions of the same item and competing largely on the basis of price: Innovation runs its course, and the thing becomes a commodity.
By Rob Walker
Full Story: http://www.boston.com/business/globe/articles/2007/04/08/innovation_must_be_a_process_not_a_result/
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