University of Montana Television Ads win Top Marketing Awards. Best in Nation!

The University of Montana’s 2006 television ads have been judged the best commercials of any college or university in the nation.

A series of five faculty commercials heralding UM’s academic achievements garnered a Gold award in the Admissions Marketing Report Advertising Awards Competition, as well as being named one of 16 Best of Show awards. The campaign was spearheaded by UM Executive Vice President Jim Foley.

The Silver Cloud Tour, a train tour that carried UM administrators and faculty to Helena, Livingston and Billings to meet with prospective students and high school teachers last fall, won a Gold award in the Total Public Relations Program category. The tour promoted the Montana Partnering for Affordable College Tuition program and focused on recruiting students to UM.

Research View and the 2005 President’s Report, "A Legacy of Giving," won Silver awards in the newsletter and annual reports categories. Both publications are produced by the University Relations office. Vision, UM’s annual research magazine, two University Relations print ads and a recruitment poster created by Enrollment Services also won Merit awards.

The awards are significant because the competition receives more than 2,100 entries from roughly 1,200 colleges and universities. There is only one bronze, one silver and one gold awarded for each category in each division, which is based on the number of students attending the college or university and the type of school.

Contact: Rita Munzenrider, director, University Relations, 406-243-4824, [email protected].

Full Story: http://news.umt.edu/index.asp?sec=1&too=100&eve=8&dat=2/13/2007&npa=1520