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Getting Help to Build A Vibrant Web Presence

Albert DiPadova is facing a population explosion.

Mr. DiPadova is a co-owner of Due Maternity, a San Francisco purveyor of hip clothes for pregnant women. In the past six months, he has seen 24 new competitors emerge on the Web — which makes it harder for his store to stand out in search-engine results and has driven up the price of ads on Yahoo and Google.

So Mr. DiPadova decided on a new strategy to distinguish his business. He would supplement his online ads with a site makeover.

By RIVA RICHMOND
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/ideas/hitechonline/20060926-richmond.html?sjcontent=mail

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