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Online communities may be next business market

Former UW computer science professor is exploring the possibilities

Raghu Ramakrishnan wishes he had a crystal ball that could help him predict the next great technological driver in business.

Ramakrishnan, a vice president and research fellow at Yahoo, has a hunch that the next great driver is search, which he called "the cash cow with a big target on it."

But if his preference trumps his hunch, it is user-generated content (combined with search) that will somehow enable professionals to complete tasks and therefore be monetized by companies like Yahoo.

They will accomplish this with a redefinition of search that mines the many volumes of data and knowledge being generated by online communities worldwide. "Then you go after different business processes altogether," he said.

Joe Vanden Plas

Full Story: http://wistechnology.com/article.php?id=3342

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