Search engine optimization: What’s the word?

Most effective search engine optimization (SEO) tactics have one thing in common: keywords. By anticipating the search terms used by customers and incorporating them into a web site, marketers can boost their site’s natural search engine ranking.

Obtaining a desirable search engine ranking requires good information about the keywords and keyword phrases that related to your website’s industry or topic. A good place to start is to examine the keyword density of pages in the website.

Keyword density is measured by the number of times a word appears on a page divided by the number of words on a page. Keyword density is used by search engines to help determine the rank of a web site for a given keyword.

One of the best ways to determine the keyword density of terms on your web site is to create a keyword cloud. A keyword cloud is a visual representation of a web page based on the way a search engine "sees it." To generate your own keyword cloud, try one these free tools:

Troy Janisch

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