How To Think Like An Entrepreneur

The popular misconception is that entrepreneurs are strong-willed men and women of action. But the truth is that successful entrepreneurs are strong-willed men and women, first of thought, and then of action.

Their primary everyday action is thinking and relentlessly seeking information to enable them to continually give their customers, employees and suppliers what they need (require) and want (desire) and get what they need and want in return, thereby achieving the ultimate in fair play and fairness.

Information — having it and knowing how to use it — is the key to business strength. Information is the great equalizer. It has no bias — not toward gender, race nor religion. In its simplest form, information is a single fact. It is anything you see, hear, read, touch, talk about, sniff, observe or question. It’s also any idea. It can be a word, a symbol, number, color or comparison.

By Michael B. Shane

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