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The Elevator Pitch: Tech Entrepreneurs Struggle to Compress Ideas Succinctly

"The mission of Critical Mess is to offer stimulating, business-building ideas to aspiring technology entrepreneurs from experienced, successful entrepreneurs who understand that it’s ultimately about your ability to build a world-class business and not your world-class technology. Critical Mess suggests that entrepreneurship is not a clean, by-the-numbers activity but an effort to be mostly right most of the time."

“He can compress the most words into the smallest ideas of any man I ever met.”
~ Abraham Lincoln

Abraham Lincoln could offer this critique because he had a talent for compressing very big ideas into very few words. In his Gettysburg Address almost 150 years ago, Lincoln spoke for two or three minutes about his vision for the warring nation and his remarks captured the country’s heart forever.

OK, maybe you don’t have Lincoln’s huge talent, but then technology entrepreneurs have an easier challenge.

They don’t need to captivate the entire country. They just need to capture prospective customers, investors, strategic partners, employees, advisors and others who might help their ventures. In actuality, though, most tech entrepreneurs seldom captivate anyone because they compress a lot of words into very small-sounding ideas. Indeed, the closest they get to Lincoln are the pennies in their thread-bare pockets.

For a tech entrepreneur, the question “what do you do?” is an open invitation to audition, but it poses special challenges.

Full Story: http://www.midwestbusiness.com/news/viewnews.asp?newsletterID=15030

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