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Street Smarts: The Most Important Resource

Time is more valuable than money–a lesson many business owners learn too late.

I see a lot of people who are starting out on their first venture, and they all have the same obsession: money. They want to know how much money they need to get started and how they can raise it. When they think about the risk they’re taking, they look only at the money they might lose. But losing money is not, in fact, the biggest risk in a start-up. After all, if you work hard enough, you can eventually earn it back. There’s another resource that, once you lose it, you’ll never see it again. I’m talking about time.

From: Inc. Magazine By: Norm Brodsky

Full Story: http://www.inc.com/magazine/20060201/column-brodsky.html

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