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Silicon Valley takes up electric car challenge

Like many Silicon Valley engineers, Martin Eberhard loves cars, especially fast ones. But the self-described "closet gearhead" didn’t feel comfortable buying a hot rod that guzzled gas from the Middle East or some other troubled region.

So three years ago, Eberhard and friend Marc Tarpenning launched Tesla Motors Inc. Their goal: to design a sports car that would go as fast as a Ferrari or Porsche, but run on electricity.

With about 80 employees, Tesla just raised $40 million from high-profile investors including Google founders Larry Page and Sergey Brin. It plans to start selling its first model next year.

"I’m not the only person that would like to buy a car that’s beautiful and fun to drive but also remain on the moral high ground," said Eberhard, 45, who sold his previous company, electronic book maker NuvoMedia, for $187 million in 2000. "None of the energy that goes into an electric car comes from the Middle East."

Silicon Valley thinks it can do what Detroit could not — create a thriving business selling electric cars.

By Terence Chea, Associated Press

Full Story: http://www.insidebayarea.com/business/ci_3979479

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