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Venture capitalists see wealth in health of boomers. Stanford team’s cardiac device overshadows other products for aging group

In 1946, a venture capitalist would have made a killing investing in diapers, baby food and toys. In 1976, he would have seen huge returns investing in health clubs, business attire and home furnishings.

And in 2006?

Those in the know say VCs looking to make it big should be shelling out the bucks for health care, biomedical equipment and anything meant for keeping the mind and body in shape.

"There’s a heavy overlay between the aging boomer population and expected growth in health care," said Jeff Zimman, CEO of San Francisco-based Posit Science.

The first wave of baby boomers turns 60 this year. And that means some 78 million people born between 1946 and 1964 and poised to enter their golden years are presenting a $480 billion industry for entrepreneurs to profit from by developing new products and services targeted to them. So in true Silicon Valley style, those looking for a piece of the pie gathered at the Leavey School of Business at Santa Clara University on Tuesday for a $10,000 business-plan competition and the Boomer Venture Summit.

By Rebekah Gordon, STAFF WRITER

Full Story: http://www.insidebayarea.com/localnews/ci_3966676

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