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Preparing Students for Entrepreneurship Opportunities

How we teach evolves with each generation of students. Today’s generation has been conditioned to interactivity through media that brings sights, sound, and touch through a variety of fast changing venues from PDAs and video games to Internet access and Ipod downloading

This technological world has conditioned Generation Y and Generation Net students to be visually-oriented, receiving information in short bursts. Persuading students to study and learn new material through the traditional “read the textbook” and “listen to lectures” becomes harder every year. "Helping students learn as effectively and efficiently as possible remains a challenging, and sometimes puzzling, task for teachers." (Smith and Van Doren, 2004, p. 56).

Whether in the classroom or through electronic media, the focus of "education is rapidly evolving from one of presenting instruction to that of facilitating learning." (Elam and Spotts, 2004, p. 50).

In response to this challenge, many instructors have integrated PowerPoint presentations, short videos, and classroom discussion activities into their pedagogical mix. Others have taken it a step further by introducing some form of reality-based learning into their classes. This paper discusses an approach developed for delivering an entry-level entrepreneurship course that has met with resounding success. Responses from students who have completed the course demonstrate that they have mastered and can apply the concepts presented in the class. Many business schools offer entrepreneurship courses; we believe that our approach is unique at this entry-level course.

The following paper was presented at the 2005 ASBE Conference held in Albuquerque, New Mexico. It was written by Lawrence S. Corman, Simon G. Walls, and Roy A. Cook, all of which are from Fort Lewis College.

Abstract

Through a collaborative experiential project, students become actively involved in the learning process creating a learning environment charged with excitement and the desire to excel. Interaction with successful entrepreneurs, bankers, and business consultants through each stage of the project provides a realistic overview of the complexity of entrepreneurial ventures.

Read the Entire Paper… http://www.sbaer.uca.edu/research/asbe/2005/4.pdf

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