Would you like to have your Montana product prominently displayed in an upcoming movie?

Montana Companies for product placement

Hello all,

Recently, the film office has been working with Fairplay Pictures to bring the production of "A Plumm Summer" to the Bozeman and Livingston areas to film this summer.

A synopsis of the film is below. This is a project that we have been working with for a while. They have found all the locations they need in Montana, and they have expressed their sincere desire to bring the film to Montana, IF Montana could bridge the gap between South Carolina’s incentive and Montana’s incentive. Governor Schweitzer met with them on Monday, and pledged that Montana would everything it could to close the deal. I have been working to put together many things that will help to close that gap, as have the local governments affected.

One of the ways that Montana could possibly compete, is through product placement. The producers have sent me a list of items that appear in their film, and asked if any Montana businesses would be interested in paying a product placement fee to have their products appear in their film. I have attached that list for your review.

I met with Director Preite and Marty Tuttle earlier today to discuss what else Montana could do. Director Preite suggested that I have you all look at this list of possible product placement opportunities and assist with providing a list of companies or individuals that may have the potential to use this film as a promotional opportunity. They are casting fairly big names in the film, so there is a potential for the products to be seen by millions if the film does really well, however the down side is that there is no way to tell how widely viewed the film will eventually be. One other issue is that the film is set in 1966, so the products would have to play to the period.

If you have any appropriate contacts please let me know. Also, please forward to anyone else in Commerce that could be of assistance as well. I will compile the list for the producers, and see where we need to take it from there. They would not expect us to make sort of deals on their behalf, but in many cases introductory phone calls may be helpful. Thank you all very much, and please call me at 841-2879 if you have any questions or if I can explain in further detail.

Sincerely,

Sten Iversen
Manager [email protected]

Montana Film Office

Home

406-841-2879

800-553-4563

Bill Kuney – [email protected]

Maribeth Goodrich – [email protected]

John Ansotegui – [email protected]

We do have a general e-mail box at [email protected]

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Fairplay Pictures

A Plumm Summer

Based on a true story

David Brinkley, on the Huntley-Brinkley Report in 1966: “Just as coast-to-coast networks threaten to make local children’s programming a thing of the past, we get this report from Billings, Montana. Froggy Doo has been kidnapped. That’s right folks, Froggy Doo, local TV legend and certified puppet, disappeared during a live show in front of hundreds of young fans. And if that’s not strange enough, J. Edgar Hoover himself has sent two agents to Montana to investigate the disappearance of Billing’s favorite frog. I kid you not”.
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Froggy Doo, the wisecracking marionette operated and voiced by Happy Herb, is loved by all the kids – all the kids except young Elliott. Elliott (12) has outgrown the show and no longer believes in Froggy Doo; in fact, he doesn’t believe in much of anything anymore, least of all himself, which causes a considerable amount of tension between him and his six year-old brother Rocky, who believes in everything – especially Froggy Doo.

What’s real for Elliott is the anxiety he feels at home. His father, Mick, an ex-boxer, treats his oldest son as though he’s invisible, and secretly blames the boy for his not going to the Olympics twelve years ago. His mother, Roxie, loves him dearly, but is so busy trying to keep the bills paid, her husband sober, and her marriage together that she doesn’t have much time left for her firstborn son.

Initially, Elliott has no interest in the Frog-napping, but when a Houseboat floats down the river carrying young Ariel, (a new neighbor, junior sleuth, and Trixie Belden fan), everything changes. Soon, Elliott, Ariel, and Rocky band together and embark on a mission to find Froggy Doo. And what starts out as a lark for Elliott becomes increasingly essential as the stakes for him rise dramatically: If he can crack the case before the FBI does, he could win the heart of the girl he’s falling for, bond with his little brother, give his mother the reward money (saving the family home), and maybe, just maybe… earn his father’s love.

But the journey is never what we expect, and by the end of the road, everyone has learned a lot more than just who kidnapped Froggy Doo.

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A Plumm Production, LLC

PRODUCT PLACEMENT AND ENDORSEMENTS LIST

The following are endorsement/sponsorships for cash

1.Sneakers – Keds, Converse, etc. the sneakers are prominently featured on Froggy Doo and all the kids boast they wear the same sneakers. Lots of on-camera time and attention. Said company should’ve been around in the 60’s, or be so specialized as to not be an apparent gaffe (i.e. Nike wouldn’t work).

2.Soft drink – They are prominently displayed in soda shop. Old fashion soda machine also on-camera.

3.Pick-up truck sponsor – Chevy, etc.

4.Gasoline and fuel – a gasoline company to provide our gas and fuel needs. *this could also be a goods and services in exchange for credit.

5.Sporting Goods manufacturer – this is a huge opportunity for a sporting goods company (Everlast, Wilson etc.). Boxing gloves, boxing bag, boxing trophies are a big part of story and play with the stars.

6.Farming equipment – a sponsor could be prominently featured on equipment and/or baseball caps.

7.Beer – prominently featured in 2 bar scenes and several scenes at home.

8.Alcohol sponsor – for exposure in Top’s Tavern.

9.Pool table sponsor – for Top’s Tavern

10.Motorcycle – Harley, Indian, etc… Mick rides it in his opening scene looking like a movie star.

11.Sunglasses – 2 lead stars wear them.

12.Levi’s Wrangler, or Lee jeans – prominent position, everyone wears them.

13.Telephone sponsor – phones are used extensively (the bar, soda shop, and house scenes) and could be Montana’s local telco.

14.Household products – Dish detergent, coffee, Blow Dryer, Make-up (Johnson & Johnson, etc., General Foods)

15.Watch – a featured item. 1) The usual companies for the 60s watches, and 2) a modern expensive watch (i.e. Montana Watch Co.) for the Adult Elliott character.

16.Bicycles – can be any company who manufactured bikes in ’66.

17.Kids Walkie Talkies – prominent practical toy.

18.Binoculars – prominent

19.FedEx or UPS – delivers Froggy Doo to Adult Elliott. Rather than cash for product placement, we would ask them to waive (sponsor) any shipping fees we incur during the production.

20.US Post office – delivers Froggy Doo to Adult Elliott. Rather than cash for product placement, we would ask them to waive (sponsor) any shipping fees we incur during the production.

21.Cameras — Modern and 60’s era.

22.National or international magazine sponsor — Adult Elliott’s press pass

23.Sporting event — Adult Elliott’s press pass

24.Actual commercials – we need actual commercials to use in the movie. Modern day and 60s.

25.Color TV – a period color TV is prominently displayed in the store window.

26.Shop King – we could replace our fictional Shop King with a large store (Wal-Mart, A&P, etc.) which we’ll say is coming to town.

The following are likely product placement for credit deals

1.A local Bar to play as Top’s Tavern – we’d need to shut it down for just one day.

2.RV sponsor – a combination of 6 to 10 motorhomes, fifth wheels, trailers, etc for the Stars, Director, hair & makeup, etc.

3.Greens company for plants and flowers – this could be a goods and services donation – which we will return after filming.

4.Office furniture – we’ll likely need desks chairs etc for production offices.

5.Greyhound or Trailways – delivery of a period bus and driver for the day it shoots.

6.Period cars – car clubs, etc. They could get a credit and gas for participating in the film.

7.Cars – we need rental cars for the cast and crew (approx 29 cars, mini vans, and pass vans for 8-12 weeks).

8.Houseboat – delivered to site and removed 1 week later.

420 South Maple Drive Beverly Hills, CA 90212 phone 310-385-9195 fax 310-385-0177
fairplaypictures.com

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