4 students sweep Brigham Young University business contest. Makers of machine that reads caloric output win $50,000

How’s that New Year’s resolution going? You know — the one to finally lose that 15 pounds gained during freshman year.

For those who swear the scale continues to lie, four Brigham Young University students have made a gadget that they say can help you shed those unwanted pounds.

The students, who won $50,000 in cash and in-kind prizes recently at the university’s 13th annual Business Plan Competition, created the KAM Coach through their company, KAM Accelerometer Inc.

The product, according to the students’ sales pitch, is "for anyone who desires to live a more active lifestyle but has been unable to develop or maintain the long-term motivation, guidance and sense of accountability necessary to accomplish personal fitness goals."

By Jessie Elder
Deseret Morning News

Full Story: http://deseretnews.com/dn/view/0,1249,635198666,00.html

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If you’re a student at any Montana college or university, you have time to enter your business plan in the 17th Annual John Ruffatto Memorial Business Plan Competition, May 11 at the University Of Montana, Missoula http://www.matr.net/article-18801.html