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‘Optimize’ Rankings At Your Own Risk

Last summer, Gary Pond realized he had a big problem: The Web site for his luggage business no longer showed up in the search results in Google or Yahoo.

He immediately contacted Traffic-Power.com, a company he had hired for $2,400 to do search engine optimization – tactics designed to make a Web site appear higher in Web-search results. But he said he was unable to reach anyone at the company. After further investigating, Mr. Pond discovered that Google and Yahoo had dropped his site, PorterCase.com, because Traffic Power had used methods the search engines deem improper. After weeks of correspondence, Google restored the site, but a search for "Porter Case" still fails to turn up the company’s Web site on Yahoo.

"I did not realize their methods were frowned upon," said Mr. Pond.

By DAVID KESMODEL
Staff Reporter of The Wall Street Journal.

Full Story: http://www.startupjournal.com/ecommerce/ecommerce/20050923-kesmodel.html?sjcontent=mail

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