News

Entrepreneurial Proverbs. I’m sure other people have their own rules of thumb; what are yours?

I started out this year’s talk with a set of "proverbs" I’ve collected or thought up over the years. I liked the format of a Go book I recently read, called (not surprisingly!) "Proverbs," and decided to adopt it for the talk. These are basically little nuggets of wisdom for bite-sized nutrition. Enjoy.

Give people what they need, not what they say they need — interviews are tricky. People will swear up and down that they would buy a product you describe if only it were available, and then fail to do so as soon as it is. Likewise, in conversation an idea can sound terrible, but in actualization the idea can become a compelling product. You have to sherlock out the truth of the interest people express, and "yes/no" questions are usually less useful than "how much" or "how bad" questions.

By Marc Hedlund

Full article: http://radar.oreilly.com/archives/2006/03/entrepreneurial_proverbs.html

(Many thanks to the brother of John Masterson for passing this along. Russ )

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.