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Is Your Organization Reptile or Mammal?

March 6, 2006 /

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When it comes to customer and supplier relations, some companies are like reptiles, some like mammals, while others haven’t quite made up their minds. Let me explain.

Reptiles and mammals are fundamentally different in two crucial respects: reproduction and metabolism. First, reproduction. Reptiles lay dozens of eggs in the hope that a few will survive. Mammals, on the other hand, generally give birth to a few young and nurture them over a period of time.

by: Jonathan Byrnes

Jonathan Byrnes (HBS DBA ’80) writes The Bottom Line, a monthly column that details innovative methods for increasing profit from an existing business without costly new initiatives.

Full Discussion: http://hbswk.hbs.edu/item.jhtml?id=5238&t=dispatch

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