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Just for You. Your startup can make customers smile if you let them design their own retail experiences.

The thrill of creating your own product, of being the only one in the world who has something–consumers love that sensation. With companies such as Cold Stone Creamery letting patrons choose a mix of flavors to suit any particular sweet tooth, people are primed for personalization.

"We [as consumers] crave feeling special. We crave being able to get our creativity in our own product," says Wes Moss, author of Starting From Scratch: Secrets From 21 Ordinary People Who Made the Entrepreneurial Leap. "In any customization business, what an entrepreneur is really doing is empowering the consumer. You’re embracing the consumer’s creativity and helping it along."

Entrepreneur magazine – March 2006
By Nichole L. Torres

Full Story: http://www.entrepreneur.com/article/0,4621,326505,00.html

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