Venture Capital: ‘Eco-friendly’ cups that cut heat, waste. MicroGreen Polymers, an Arlington, WA startup lands $2.4 million to test the concept.

Ever burn your hand on a cup of coffee?

A Puget Sound-area startup by the name of MicroGreen Polymers is seeking to alleviate that problem for millions of Americans with a new insulated coffee cup that it says is more durable and heat-resistant than what you’d find at the corner espresso stand. Better yet, the Arlington company says the cup can be produced entirely from recycled soda-pop bottles and will cost about the same as traditional paper coffee cups.

That’s an idea that should resonate with eco-friendly Seattleites who can’t do without their morning jolt of java. And it could interest companies such as Starbucks, which just this month started rolling out new cups that contain 10 percent recycled paper.

By JOHN COOK
P-I REPORTER

Full Story: http://seattlepi.nwsource.com/venture/260741_vc24.html