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Take time to make your sales pitch concise, specific and compelling

How many times each day are you the recipient of a "pitch" — an attempt to attract your attention and to listen to someone’s message regarding their product or service?

It happens on television, over the radio, billboards on the freeway, when you are filling your car with gas, at the ballpark, on the back of a bus or taxi, when someone walks by with a branded T-shirt, on your personal computer screen, in your personal mail, on the telephone — just about everyplace we go and in everything that we do.

It’s hard to sift through it all, isn’t it? So how can you expect an investor, potential customer or prospective employee to give you time when others are competing with gobs of money and sophisticated research for the same precious moments from these people?

By Gary Williams
Brigham Young University

Full Story: http://deseretnews.com/dn/view/0,1249,635181260,00.html

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