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The Art of Schmoozing

“It’s not what you know or who you know, but who knows you.” Susan RoAne.

The Guy Kawasaki Theory of Schmoozing version 1.0 was ad hoc: get to know the people that you need for a specific deal. It was short-term and focused.Version 2.0 is ad infinitum–maybe even ad nauseum. It’s taken me twenty years, but I’ve figured out that it’s much easier to make a sale, build partnerships, create joint ventures–you name it–with people that you already know than with people you just met.

The key is to establish a relationship before you need it. And this is why I’d like to provide the art of schmoozing.

By Guy Kawasaki

Full Story: http://blog.guykawasaki.com/2006/02/the_art_of_schm.html

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