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Practical Marketing Tips For New Entrepreneurs
January 24, 2006 /
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Many would-be entrepreneurs have great ideas for products and services, but often they don’t know how to market them. SCORE Counselors to America’s Small Business, a nonprofit in Washington, D.C., offers advice on marketing and a range of other topics through its 389 offices across the U.S.
We talked to Ken Yancey, SCORE’s chief executive officer, about tips for new start-ups. Before joining the organization, he focused on the small-business market as an executive in banking in Dallas for eight years. Here are excerpts from our conversation.
By SARAH E. NEEDLEMAN
Full Story: http://www.startupjournal.com/howto/marketingsales/20060119-needleman.html?sjcontent=mail
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Posted in: Funding and Building your Business