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The Art of Branding

In honor of the recent Macworld Expo and the upcoming Super Bowl (the two great branding exercises of every new year; one much more fruitful than the other), this blog entry is about the art of branding. My assumptions are that you don’t have infinite resources and that you do have a great product (see an earlier post called “Guy’s Golden Touch”). If you do have infinite resource and don’t have a great product, there’s still hope, but you don’t need to read this entry any further.

Full Story: http://blog.guykawasaki.com/2006/01/the_art_of_bran.html

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