Simplicity of design-like Google-drives success

Google is one of the few companies that have mastered ease of navigation for consumers, while still cramming in as many functions as possible. Google has only six links on its home page, while Yahoo! and MSN have over 50 links on their’s with advertising.

Yet, Google still offers just as much as its competitors within its site. According to research, 87% of consumers list "ease of use" as the most important part of new technologies. This clean, simple look that Google has achieved has made it the leader of the web search market, with almost 60% of the market share.

More at FastCompany:
http://www.fastcompany.com/magazine/100/beauty-of-simplicity.html