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Does Your Company Belong in the Blogosphere?

November 28, 2005 /

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"For small to medium to national organizations, for events and fundraisers of any size, in any format – live, virtual or hybrid – the platform is built for scale."

Bloggers have damaged a number of companies, but it’s time to think of the blog as your friend. Skillful blogging can boost your company’s credibility and help it connect with customers.

When Bob Lutz, the vice chairman of product development at General Motors, wants to get quick feedback from consumers on the company’s latest product launch, new strategy, or something as specific as the quality of the sheet-metal fits on the latest Chevrolet, he knows where to go: his corporate blog, http://fastlane.gmblogs.com.

Lutz is among a small but growing number of corporate executives who have started to experiment with blogs—Web-based commentary sites usually written in a first-person, conversational manner—to connect with customers online and advance corporate communications and marketing goals.

by Katherine Heires

Full Story: http://hbswk.hbs.edu/item.jhtml?id=5111&t=technology

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Big Sky Commerce is an integrated provider of merchant credit card transaction processing services, check processing services, Internet payment gateways, related software application products and value-added services.

Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.
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