A presence on the Net is essential

It’s 2005; do you know where your customers are?

They’re on the Internet.

You may have guessed that, but two new reports underscore just how important the Internet is as a method for reaching – and selling to – customers and clients. How can you use the Internet for your business?
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First, in case you aren’t convinced that your customers use the Internet, you may want to look at data released by the U.S. Census Bureau last month. As of 2003, 127 million Americans were using the Internet, and the majority of Americans (54.7 percent) had Internet access at home.

Moreover, Americans weren’t just surfing the Internet, they were doing business and shopping. In fact, the second-most popular Internet use, after e-mail, was gathering information about products or services. More than half of Americans using the Internet in 2003 then purchased goods and services.

Full Story: http://www.azcentral.com/arizonarepublic/business/articles/1107abrams07.html