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Search strategies help you find answers on the Web

Search sites promise access to billions of Web pages. But if you don’t enter your search terms correctly, you might find yourself swamped with too many results — but not the ones you’re looking for.

According to Nielsen NetRatings, more than 80% of Internet users turn to the top three search sites — Google, Yahoo! and MSN, respectively. However, despite advances in indexing the Web, these sites are not foolproof.

Type the words "miserable failure" into any of these search sites. The top result is George W. Bush’s biography. Why the unexpected result? Using knowledge about how search engines rank their results, a few savvy pranksters were able to manipulate them.

Full Story: http://www.usatoday.com/tech/columnist/kimkomando/2005-11-04-better-searches_x.htm

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