Putting yourself in customer’s shoes is a must

Looking back on my journey as an entrepreneur, it is quite clear that everything I have ever done has stemmed from a desire to provide as many people as possible with products and services that they absolutely need and want.

Because my work is primarily about domestic arts, this has been a relatively easy task; I consider myself to be a part of my audience.

I really can and do determine what my customers need and want by what I need and want, whether it is a delicious new recipe, a useful garden tool or a memorable way to celebrate a traditional holiday.

My advice to you as an entrepreneur? Take off your shoes and step into your customers’ shoes for a while. Ask yourself, "Is there a use for my idea in her life?"

By Martha Stewart

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