News

The Nine Rules of Buzz

September 21, 2005 /

MATR Sponsor (view all)


The MDT Disadvantaged Business Enterprise (DBE) Program encourages and supports the participation of companies owned and controlled by socially and economically disadvantaged individuals in transportation contracts.

People tend to take an overly narrow view of innovation by focusing only on products. Because there’s been such an explosion of product choices, incremental product innovation really doesn’t deliver the way that it used to.

That’s why CMOs need to think about packaging, channel and marketing innovation. At Yahoo, we focus on innovative buzz marketing, creating Nine Rules of Buzz Marketing. (Ten rules would be expected, but one of the first things about buzz marketing is that the unexpected is what makes a difference.) Here are the basic tenets:

By Cammie Dunaway, CMO, Yahoo

Full Story: http://www.cmomagazine.com/read/090105/cammie_dunaway.html

MATR Supporters (view all)


As the hub of learning, creativity and innovation in Northwest Montana, Flathead Valley Community College is expanding

Prospera helps businesses and communities find their pathway to success, acting as the navigator, problem solver and catalyst for a strong Montana economy.

For over 25 years, Zoot Enterprises has been a global provider of advanced origination, acquisition, and decision management solutions.
Posted in:

News Catrgory Sponspor:


Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

Leave a Comment

You must be logged in to post a comment.