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Bezos on the Feedback Loop of Branding
September 15, 2005 /
Jeff Bezos explains why companies cannot completely control the brand-building process.
In February, the Churchill Club held its "Annual Dinner with Jeff Bezos," one of the club’s most popular events. This year, Mr. Bezos was interviewed by Josh Quittner, Editor of Business 2.0. At this year’s event, audience members asked the Amazon.com CEO about building the Amazon brand, and the trend towards creating communities of people based on what they buy. Last of nine parts.
Audience Question: Originally the name Amazon.com meant an online bookstore. What does the name Amazon.com mean now? Also, what does the name A9 mean?
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