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Gap’s new Web sites seen as innovative

Are Gap Inc.’s new Web sites good enough to make up for the fact that the company turned away thousands of customers and millions of dollars in business while it got them up and running during the past two weeks?

The answer appears to be yes, analysts said, thanks to a spate of promising innovations on http://www.Gap.com, http://www.BananaRepublic.com and http://www.OldNavy.com. In fact, the big question is how long it will take for competitors to catch up, and at what price.

"Gap’s new sites leapfrog every other retail site out there today," said Carrie Johnson, a retail analyst with Forrester Research, an online consulting firm. "They’re providing a customer experience that other retailers will quickly try to figure out how to copy."

By BOB TEDESCHI
THE NEW YORK TIMES

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