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Gauging the Success of Your Business

Building a business based on what you value most–not what you earn–will guarantee its success and your happiness.

How do you know if your business is successful? You’ve probably heard the saying, "You get what you measure"–so how do you decide which metrics are the really important ones to watch? ROI? Sales? EBITDA? Stock price? Cash flow? Each of these benchmarks is important for different reasons, and depending on what question you’re trying to answer, any of them could be a relevant response.

By Paige Arnof-Fenn

Full Story: http://www.entrepreneur.com/article/0,4621,322962,00.html

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Dorsey & Whitney - An International business law firm, applying a business perspective to clients' needs in Missoula, Montana and beyond.

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